Archive for November, 2008

New CPK Offerings Bring Culinary “Eureka!”

Friday, November 14th, 2008

Aside from being a geek flick expression, the word Eureka! is also a motto used by California, a US state whose diverse population hails from the four corners of the globe.

Literally meaning “I have found it!”, Eureka! perfectly describes the dynamism of California’s migrants who arrive in search of prosperity and a sense of community. This multicultural convergence has resulted in a Californian cuisine that combines American, Mexican, French, Japanese and other numerous influences.

Bringing this unique gastronomy to the Philippines is California Pizza Kitchen. As the leader in authentic Californian fare, CPK satisfies the search for culinary adventure among Filipino foodies with new dishes that elicit Eureka! with every bite.

Starting October 15, Filipinos can enjoy the Adobo Chicken Pizza, Ginger Salmon, Chicken Dumpling Soup, and Asparagus and Spinach Spaghettini.

Those who crave for classic homegrown flavor can chew on Adobo Chicken Pizza, the first Filipino pizza flavor to be included in any CPK menu. Adobo Chicken Pizza is made from grilled garlic chicken pieces, red and green onions, tomatoes, roasted garlic, mozzarella cheese; and is marinated in a famous blend of Adobo chicken sauce.

Meanwhile, fish fanatics can reel in the flavorful Ginger Salmon—its pan-sautéed Atlantic salmon is topped with chopped cilantro, green onions, snow peas, sesame seeds and a sweet ginger sauce. This newcomer can be served with wok-stirred vegetables, Mandarin noodles or garlic rice.

Complementing these novel fish and meat dishes is the Asparagus and Spinach Spaghettini. This light pasta is sprinkled with sautéed asparagus, spinach, fresh tomatoes, and basil garlic for a tasty dish that veggie lovers will enjoy.

Lastly, delicious warmth is also within easy reach this cold season with the Chicken Dumpling Soup. This savory blend of sesame oil, garlic, red onions, eggs, chicken dumplings, chili oil and green onions is the perfect pick-me-up amid the cool weather.

From the savory Adobo Chicken Pizza to the herby Asparagus and Spinach Spaghettini, the new offerings of California Pizza Kitchen provide a culinary Eureka! that excites as well delights the palate.

Elevating Adobo to a Premium Pizza Dish

Friday, November 14th, 2008

Filipinos who live for classic homegrown cuisine can now find slices of adobo heaven to be literally within easy reach. Because after a decade of serving pizzas like Thai Chicken and Jamaican Jerk that hail from global cuisines, California Pizza Kitchen (CPK) has now gone Pinoy, elevating the local adobo as a premium pizza dish.

A First for Adobo

The Filipino Adobo Pizza is the first Philippine flavor to be included in any CPK menu and will be served exclusively in local CPK branches. And given that adobo has captured the hearts of people around the globe, it also holds the potential to join the list of premium pizza flavors listed in CPK menus worldwide.

The Filipino Adobo Pizza is made from fresh, high-quality ingredients. Grilled garlic chicken marinated in a famous blend of Adobo chicken sauce sits above a pizza crust filled with red and green onions, red bell peppers, roasted garlic, and mozzarella cheese.

The recent launch of the Filipino Adobo Pizza is a fitting salvo to the 10th year anniversary of CPK in the Philippines. Larry S. Flax, the co-Founder and co-CEO of California Pizza Kitchen, even flew in directly from the United States to join the unveiling of this Filipino culinary milestone.

A Decade of Serving Premium Pizzas

“I remember a decade ago, when we first ventured to the Philippines—our very first franchise outside the United States,” remembers Flax.

“The expansion started out pretty well. And over the years, the California Pizza Kitchen brand steadily gained its place in the hearts and palates of Filipinos. So that today, with the launching of the Filipino Adobo Pizza, I am confident that many will appreciate their local favorite, the adobo, re-imagined as a California-style pizza,” says Flax.

Larry Flax, a co-founder of the world-famous pizza chain, was named co-President in January 2004 and has served as co-Chief Executive Officer (“co-CEO”) since July 2003. He and his partner Rick Rosenfield worked hard to make CPK a leader in authentic California-style cuisine with more than 240 branches in 33 states and nine countries.

Here in the Philippines, CPK has also accomplished significant milestones in the past decade. After awarding the Philippine franchise to Global Restaurants Concepts Inc., CPK has steadily grown in the country, expanding from its first store in Alabang Town Center to five other locations including Shangri-La Plaza Mall, Greenhills Promenade, Glorietta 3, Trinoma and Power Plant Mall.

Known for providing great-tasting pizzas as well as outstanding service, CPK branches have also received accolades in recent years. In 2006, CPK Glorietta received a citation from CPK US as the “International Franchise Operator of the Year”, while CPK Alabang was awarded the Marketing Excellence Values award in the 9th Annual Ayala Malls Merchants Awards. Then in 2007, the Department of Trade and Industry awarded CPK Philippines as the  “Model Company of the Year”.

2008 also promises to be a banner year for CPK Philippines as it celebrates its 10th year anniversary in the country. One of the main activities lined up is the opening of a CPK branch at the posh Greenbelt 5. The Philippine franchise will also be launching its Gift and Loyalty Cards as well as the cpk.com.ph website.

Given these achievements and exciting developments, which include the launching of the Filipino Adobo Pizza, California Pizza Kitchen is set to continue its decade-long role as the undisputed leader in serving authentic, California-style pizzas.

For inquiries on reservation or delivery, call California Pizza Kitchen at 867-2115 to 16 (Glorietta 3), 850-5771 (Cortes de las Palmas, Alabang Town Center), 687-7841 to 42 (Shangri-La Plaza Mall), 725-7377 (Greenhills Promenade), 901-3881 to 82 (Trinoma) and 895-3447 (Power Plant Mall, Rockwell).


News & Events is proudly powered by WordPress. | Copyright © 2010 California Pizza Kitchen Philippines. All rights reserved.